Good morning, powerful salespeople and businesspeople! Here we are again—gathered together for another day of excitement, focusing on our futures, and making a difference for sellers and buyers in the marketplace. There really are ~very few~ other jobs that we could do that give us the opportunity to earn such an incredible income, build our own business, and have the ability to make a positive difference in the lives of our customers.

Speaking of this job that we have to do, as a part of our ongoing conversation about basics, let’s just remind ourselves one more time of what the priorities should be if our goal is to create a profitable career doing this thing called Real Estate. We’ve looked at the importance of coming to the point of being sick and tired … we’ve talked about the necessity of developing a meaningful goal … so what’s next? I know many agents get tired of hearing that this is a ‘people’ business, and yet that would be like NOT telling a doctor that they might have to deal with blood, or an airline pilot that they will have to get comfortable with flying—it’s just a built in requirement of the job!

One of the most basic requirements of this job is that we talk to people … a LOT of people. Some of the best agents I know and work with are only getting paid one time for every 50-60 people that they speak to. Many good agents I know discover as they track their numbers that they’re only getting a paycheck after speaking to 80-100 people. It is what it is. If we only remember one thing, we should remember that the primary goal we should have daily is to identify someone (or several ‘someones’) who are planning to sell, or buy, a property in the near future. A motivated seller is probably the most valuable commodity we can have … how many of them do YOU know about right now?

Once we know who the homeowners are that need to sell, we need to hang in there, follow up, persevere, and generally don’t go away until we either get the opportunity to present or we’re issued a restraining order!

So my point today is really very simple: just keep reminding yourself that in spite of all the technology … all the latest fads about lead capture systems, nurturing databases, making videos about anything and everything … and all the excitement of team-building and leveraging, that the basic of basics in this business is that you just find a way to interact with as many people as you can daily and ask effective qualifying questions. You won’t win them all—not even close, but who cares? When you play the game well, you end up winning so often that none of the losses even register. Isn’t it time you got in on it?

Make today count …

(Photo courtesy of talklessdomorellc.blogspot.com)