An amazing morning to each and every one of you dedicated real estate professionals and salespeople! I trust that you are working hard, prepping your day for success, and doing what has to be done to reach the goals you’ve promised yourself that you will reach. There is MORE than enough business out there as long as you remain moving in the right direction and ~thinking~ in the right direction!

The truth is one of those amazing concepts that we all have to interact with in the course of doing business and living our lives. It’s one of those things that we all say we want … until we get it. It doesn’t seem to care who we are, it will come at us plain as day and if it offends us, it offends us.

Our challenge in real estate is not only dealing with it ourselves, but taking on the fun job of getting others to accept it as well. “Mr./Mrs. Seller … the truth is that the market has already determined what price your home will sell for and the fact that you and I are talking about a price that you would LIKE to have isn’t going to change the market’s price. “ That’s a tough thing to say to someone you’re trying to do business with … and it’s a tough thing to hear when you feel you need a certain amount of money from your home. But—it’s the truth, isn’t it?

“Mr./Mrs. Real Estate Agent—if you don’t start getting into the office earlier, following your schedule, talking to more people every day, and eliminating your excuses, you are never going to reach the transaction goal and income goal that you have.” Tough to hear—but in a lot of cases it is the truth.

What are some of the ‘truths’ that you are having a hard time accepting about the way you’re running your business? What are the hardest ‘truths’ that you really need to share with your clients that you’re just simply struggling with? What would happen if you could find a way to stare down these truths and then ACT upon them? How much better would your business, your client relations, and your life work? What will the cost to you be if you aren’t honest with your clients about what they need to hear to have a successful transaction? As it’s been suggested before—isn’t NOT telling them the hard truth the same as real estate malpractice?

The truth is, a lot of the time, I really don’t like to hear the truth either. But I do have to admit that every time I’ve been willing to just swallow my pride and look at it for what it is, my life has been better. How about you? If it means talking to more people to be able to find the ones who are willing to hear what you have to share with them, won’t your business work better as well? I think you know the answer to that …

Get out there and make today count!

(Photo courtesy of flashofintellect.wordpress.com)